(Taken from Obrigado Magzine)
" ‘Obrigado’ is the Portuguese word for Thank You, and Obrigado magazine is vida e caffè saying thank you to its customers, the people who make city living cool. And also, the people who refuse to drink bad coffee. If you’ve ever wondered who you’re sharing your vida e caffè coffee experience with every morning, this magazine is a way of finding out.
Obrigado isn’t only about vida people – it’s also by vida people. The mag is a collaborative showcase, featuring contributions from the diverse people – creatives and others – that frequent vida. A guest photographer shoots each issue, bringing their own take on things, particularly in the portrait well. Content is local, based on a topical/controversial theme. A regular section features patrons doing what they do best at work or play. The design is quirky and whimsical, testing the limits of conventional thinking.
Obrigado is unusual – it’s both commercially successful and alternative. It combines edgy content and opinions with solid, mainstream information, and is provocative without being offensive. We’re not afraid to challenge our readers. Reading should be hard work as well as fun, and not many magazines dare to aim for both. Everything on our menu is about the city, and the people who live in it, which means as an advertiser, you reach vibrant, financially fluid readers, who are as discerning about their other tastes as they are about their coffee. "The brief for their 22nd issue was Noah's Ark, hence the cover being the thought of "What would you take on the ark with you?"



